Fashion Force Africa Magazine

Explore the debut of Crystal Birch’s new standalone store at 44 Stanley, offering the latest CB24 collection titled A:Head. Discover the craftsmanship behind each hat in the collection, inspired by the Wild West and designed to empower and inspire.

Crystal Birch, the internationally acclaimed hat-maker, has launched her inaugural standalone store at Johannesburg’s iconic 44 Stanley. This exciting development provides both new and existing fans in Joburg with convenient access to the highly-anticipated CB24 collection, aptly named A:Head.

Renowned for her exquisite hat designs ranging from classic to avant-garde styles, Crystal Birch’s eponymous label has garnered global recognition. Collaborating with leading local and international designers such as Thebe Magugu, MaXhosa Africa, and Studio Viviers, Birch’s creations have graced the covers of prestigious magazines like Vogue. Notable figures like Trevor Stuurman and Bonang have also been spotted donning her hats.

Crafted with meticulous attention to detail, the A:Head Collection features hats made from premium materials like 100% wool felt, Meluzine hare felts, and wheat straw. Each piece is a testament to Birch’s commitment to artisanship and sustainability, with production overseen by a skilled team at The Hat Factory in Cape Town, preserving South Africa’s rich tradition of hat making.

Drawing inspiration from the untamed allure of the Wild West, every hat in the A:Head Collection embodies a distinct personality and style. From the adventurous “Hunter” to the timeless “Willow,” each design tells a story of empowerment and self-expression.

Crystal Birch describes the collection as a tribute to the remarkable women in our lives, celebrating their bravery, confidence, and talent. The campaign for the collection features a diverse group of ‘Bounty Babes,’ including trailblazers like Rushda Mojee, Kat van Duinen, Jenna McArthur, Kitso Kgori, and Whitney Rhodes, embodying empowerment and individuality.

Opening its doors on April 6, 2024, the Crystal Birch store at 44 Stanley promises an immersive experience where customers can explore the A:Head Collection firsthand and discover the perfect hat to express their unique style and personality.