Fashion Force Africa Magazine

Coca-Cola® Wozzaah is a new beverage bursting with flavors inspired by Africa’s vibrant spirit. Immerse yourself in the culture with exclusive experiences, music, art, and fashion collaborations.

Johannesburg, May 23rd, 2024 – On a sunny day in Sandton, Coca-Cola® unveiled its new beverage, kicking off a vibrant celebration just in time for Africa Day. The day featured an exclusive concert with Uncle Waffles. This special event served as the official launch of Coca-Cola® Wozzaah, allowing fans to experience the beverage and the cultural celebration firsthand.

Nomuzi Mabena, a captivating host, kept the energy high throughout the day. Uncle Waffles not only delighted the crowd with her infectious DJing skills but also showcased her impressive dance moves, setting the stage for an unforgettable experience.

Coca-Cola® Wozzaah takes the classic Coca-Cola® taste you know and love and remixes it with vibrant, tropical flavors reminiscent of Africa. The exact flavor profile remains a secret, but it’s sure to tantalize your taste buds and transport you to the heart of Africa with every sip.

Coca-Cola® is partnering with talented African artists who embody the spirit of creativity and innovation. Leading the charge is global music sensation Uncle Waffles, known for her electrifying performances and dedication to celebrating African culture. Uncle Waffles will be the official ambassador for Coca-Cola® Wozzaah, bringing the experience to life with exclusive events and collaborations.

The Coca-Cola® Wozzaah Experience

• Interactive Online Hub: Fans can visit the Coca-Cola® Creations Hub for an immersive digital experience. Hosted by Uncle Waffles, the hub features sights and sounds inspired by South Africa, Morocco, Algeria, and Nigeria. Visitors can explore interactive elements and create custom Snapchat lenses to share their love for Africa.
• Limited-Edition Merchandise: Coca-Cola® collaborated with WafflesnCream (waf.), Nigeria’s leading skateboarding company, to create exclusive Coca-Cola® Wozzaah merchandise. This unique collection celebrates the cultural fusion of Africa and is available for purchase online and in select markets.

“We are thrilled to introduce Coca-Cola® Wozzaah,” says Silke Bucker, Senior Director, Coca-Cola Category Lead, Africa. “This is more than just a new flavor; it’s a celebration of Africa’s rich tapestry and a tribute to the continent’s creativity.”

Coca-Cola® Wozzaah is a limited-edition beverage available for a short time only in select markets across Africa, including South Africa, Nigeria, Algeria, and Morocco. Don’t miss your chance to experience the taste of Africa and join the Coca-Cola® Wozzaah movement!