Fashion Force Africa Magazine

Forget anti-aging! Anew by Avon leads the pro-aging movement in South Africa, celebrating your unique beauty and empowering healthy skin at every stage. Discover the science of Protinol and how Avon champions inclusivity in skincare.

Beyond Anti-Aging: Anew by Avon Embraces the Power of Pro-Ageing

In a world obsessed with youth, a refreshing perspective is emerging. Anew by Avon champions the pro-aging movement in South Africa, recognizing that your story is etched in every laugh line and wrinkle. These are badges of experience, not flaws to be corrected.

Pro-aging isn’t about denying the aging process; it’s about celebrating your journey. Anew by Avon focuses on enhancing your natural beauty, not chasing unrealistic ideals. At its heart lies Protinol technology, a revolutionary ingredient that delivers visible results without breaking the bank.

“We believe beauty transcends age,” says Ingrid de Jager, Head of Avon Beauty. “Our skincare encourages healthy skin benefits, not just erasing wrinkles. We reflect this in the quality and affordability of our products.”

This revolution goes beyond surface-level changes. It’s about empowering women of all ages, backgrounds, and skin types. Dr. Zoya Diwan, a partner with Avon, emphasizes this shift:

“Younger people are starting to focus on skincare earlier, which is positive. Our skin is crucial for overall health, so addressing concerns early is vital. However, it’s also important to remember it changes naturally over time.

The focus is shifting towards health span – prioritizing long-term well-being over simply extending lifespan. Consumers are increasingly interested in products that address their specific needs, not just anti-aging claims. Anew’s global report (May 2024) confirms this trend, revealing a growing interest in pro-aging concepts alongside the desire for effective products.

South Africa’s unique population presents diverse needs. There’s a rising demand for products that address hyperpigmentation and environmental factors. Sustainability and ethical sourcing are also becoming more important for consumers.

Avon recognizes the financial realities faced by many women in South Africa. “Accessible skincare products are crucial,” says Nadia Mohamed, Managing Director of Avon. “We empower women to achieve financial independence and connect with a beauty community, all while providing high-quality skincare at affordable prices.”

Anew by Avon offers aspirational beauty without the high price tag. Their product line utilizes cutting-edge technology at accessible prices. This reflects the rich tapestry of South Africa, celebrating diversity and resilience with every product.

Anew by Avon isn’t just about skincare; it’s about celebrating your unique journey. With Anew, you can confidently say, “I am who I am, wrinkles and all,” and know you’re radiating true beauty from within.